Five Brands.
One Flywheel.
The certification and career platform for professional pickleball coaches.
RPO sets the standard for what it means to coach pickleball professionally. A structured certification pathway, from foundational training through master-level credentials, built on a modern curriculum that blends online coursework with in-person workshops led by elite practitioners.
Beyond certification, RPO is a career platform: continuing education, job placement, and the tools coaches need to build real coaching businesses, operating across North America and Asia.
- Tiered certification pathway with in-person workshop training
- Career platform: job board, coach profiles, and player development tools
- B2B partnerships with facility chains, clubs, and resorts worldwide
End-to-end facility consulting that builds profitable pickleball clubs, not franchises.
JDC takes operators from raw site to opening day: site selection and critique, facility design, vendor sourcing, staffing, programming, and pre-opening training. Every engagement is tailored to its market, the opposite of a one-size-fits-all franchise playbook, with a flat fee and no royalties.
The result is a portfolio of clubs that consistently outperform industry benchmarks, from neighborhood facilities to premium signature builds.
- Full lifecycle: site critique, design, sourcing, hiring, and programming
- Flat-fee model with no ongoing royalties, built around each market
- Premium signature court line for luxury resorts and destination clubs
The marketing agency built exclusively for pickleball and padel clubs.
StackEleven Marketing does one thing: fill courts. Paid ads, websites, design, CRM, and a sales team that closes, the complete growth engine for club operators, sharpened by data from a portfolio of clubs no generalist agency can match.
An AI-driven delivery model keeps campaigns fast and margins strong, with proprietary full-funnel attribution that ties every dollar of ad spend to booked courts and sold memberships.
- Paid advertising, websites, design, and lead management for club operators
- Full-funnel attribution from ad click to court booking to membership
- Programs that scale from single clubs to multi-location chains
Proprietary SaaS: AI-powered marketing and CRM built exclusively for pickleball clubs.
Five disconnected tools, replaced by one platform. Email, text blasts, retention automation, CRM, power dialer, and real ad ROI attribution, with campaigns an operator can build by describing them in a sentence.
GrowMyClub plugs into PodPlay, CourtReserve, and Meta, so campaigns trigger on real bookings and revenue ties back to real ads. Built by StackEleven, powered by JOOLA, and sold as subscription software to clubs everywhere.
- AI campaign builder for email and text, plus automated retention
- Built-in CRM, lead pipelines, power dialer, and true ROI attribution
- PodPlay, CourtReserve, and Meta integrations out of the box
Turning 150 minutes of weekly pickleball into measurable health outcomes.
150+ Health packages the sport as preventive healthcare: a mobile app with guidance from top pros and health professionals, premium JOOLA equipment, and a community built around the evidence-based 150-minutes-a-week activity standard.
Designed to be covered by insurers and employers, so for many members the healthiest way into pickleball costs nothing. Every new player it creates feeds the rest of the flywheel.
- Mobile app, equipment, and community in one program, powered by JOOLA
- Built on evidence-based guidelines from leading health organizations
- Insurance and employer coverage pathways for members
Certified coaches surface operators ready to build. Coaching demand maps where the next club should go.
Every facility JDC opens needs members on day one. StackEleven is in the room before the doors open.
Everything the agency learns filling courts gets productized into GrowMyClub, software any club can run.
Health coverage turns non-players into players. More players need more courts, more coaches, more clubs.